everilion | Solutions | Loyalty | Real time Marketing

Our loyalty solutions helps to increase the transparency and simplification of earn and burn mechanics through a robust promotional engine allow to define earn rules and segmented promotions based on multiple variables.

Campaign engine allows the real time benefits accrual during a period of time based on a specific customer behavior and/or profile

New personalized activities and new fields in standard entities can be added (without development) and are automatically available in the rule engine.

New variables for segmenting members based on static data but also on dynamic data such as frequency or amount spend in a period.

Campaigns can be run on a defined group and customer demographic can be uploaded via file.

Rules

Our real time marketing engine allows to create segmented promotions based on multiple variable

Real time Marketing

Example of available rules (not exhaustive):

Based on an external segmentation (list of customers).
Based to date/time: date, day of the week, time range.
Based on Customer: Tier, attributes, segments, balance.
Based on cards: Card expiration (cobranded cards).
Based on type of events:

For sharing social medial
For using merchants portal and app
For purchases (Amount, etc)
Other events

Based on events: frequency, sum of amounts on a period.
Based on partners.
Based on georeferenced rules.

Events

Campaign engine allows the benefits accrual during a period of time based on a specific customer behavior and/or events

Linked to customer, attributes, segments, balances.
Behavior purchase or any other interaction.
Frequency events, or in case of purchase by accumulated amounts.
Linked to the action cannel (app, web, tpv).
Events taken place on merchants or partners.
When the event was produced, dates, day of week, hour timeframe.
Specific member, or merchant collections.
Personalized goals.

Actions

When the rules are meet for an activity the following actions can be thrown:

Give benefit: Fixed, % of the amount for purchases, multiplier (double your standard benefits).
Communication (Platform generates communication messages that can be sent to the member).
Coupons (Classic or card link offering).
Status and achieved goals (tiers).

Cross modules

Cross Modules

Administration

Everilion has a web portal for BackOffice, it has secure access and role based where the configuration of the features can be managed.

Loyalty Core

a powerful rule engine that supports external events. In addition that the commonly used payment transactions, other kind of events can trigger the loyalty actions.

Enrolment

everilion platform provides APIs to make an enrollment for members of a Loyalty Program. These interfaces allow several systems and applications to enroll members from their favorite channels.

Notifications

The platform allows to send notifications (push, SMS, eMail) according to the defined rules.

Catalogue

The loyalty programs can be integrated with third party catalogues where different benefits (points, discounts or coupons) can be used.

Membership

everilion supports the definition of multilevel programs (tiers). Each level defines some specific rules that the customer have to achieve in order to pass to the next level.

Customer service

This module provides a 360º vision of the customer in order to the customer services attend them appropriately.

Monitoring & reporting

The solution offers reports with Microsoft Reporting Services, dashboards with Microsoft Power BI and flat file export.

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