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Solutions | Loyalty

Loyalty Programs

Define the behavioral rules for the members of an End2End Loyalty Program.

everilion Loyalty platform supports multiannual programs with the capability of overlapping one on another.

Program planner allows the definition of rules for future versions of the program coexisting with current rules.

Inside a program rules can be defined based on several variables (type of cards, type of transactions, events, partners).

Welcome bonus and anniversary can be provided (subject to purchases within a period of time).

Limits on the accumulation of points (daily and monthly) can be put into place.

General features

Programs general features

Everilion is a multi-program platform that supports several kind of loyalty programs

Loyalty Programs
  • Programs based on cards.
  • based on members characteristics.
  • based on partners.
  • Programs mixed based on previous types.

Sub-programs can be defined inside a program based on different criteria and can coexist with main program

These subprograms can redefine some of the rules of the parent program:

  • Based on member characteristics such as “age”; Kids, youth or “professional activity”; students, doctors, military.
  • Based on cards, example for cobranded cards with a financial entity.

A program defines some elements

  • Benefits: Currency of the loyalty program. Multiple benefits can be defined for each program. Some characteristics can be configured (redeemable, expiration policies).
  • Bonuses: Welcome bonus, referral bonus and anniversary of member enrollment bonus.
  • Tiers: Multiple tiers can be defined, rules for upgrading and downgrading.
  • Accrual rules: Define how the member accrual benefits based on activities performed in Merchant or any other partner.
  • Revenue rules: can be set up multiples rules for earning based on revenue model (per transaction amount, fixed per transaction, etc...

Cross modules

Cross Moduless backgronud
Cross Modules

Administration

  • Everilion has a web portal for BackOffice, it has secure access and role based where the configuration of the features can be managed.

Loyalty Core

  • a powerful rule engine that supports external events. In addition that the commonly used payment transactions, other kind of events can trigger the loyalty actions.

Enrolment

  • everilion platform provides APIs to make an enrollment for members of a Loyalty Program. These interfaces allow several systems and applications to enroll members from their favorite channels.

Notifications

  • The platform allows to send notifications (push, SMS, eMail) according to the defined rules.

Catalogue

  • The loyalty programs can be integrated with third party catalogues where different benefits (points, discounts or coupons) can be used.

Membership

  • everilion supports the definition of multilevel programs (tiers). Each level defines some specific rules that the customer have to achieve in order to pass to the next level.

Customer service

  • This module provides a 360º vision of the customer in order to the customer services attend them appropriately.

Monitoring & reporting

  • The solution offers reports with Microsoft Reporting Services, dashboards with Microsoft Power BI and flat file export.

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